1224 Connecticut Avenue, Washington, DC 20036
BUILDOUT 2017
Betsy Fisher customers will have an experience similar to Betsy's when she shops fashion showrooms around the world.
Lighting highlights areas of interest
Built-in eclectic elements create mood and separate office space
Walls vary from raw brick to integrated display
Lighting highlights areas of interest
The Buyer’s Experience for a Retail Shopper
The wooing begins in a reception area just inside the entrance. Buyers/shoppers choose to explore alone or with assistance, with coffee or without. A variety of finishes, ceiling heights and lighting delineate specific kinds of merchandise and a path around the store.
Buyers decide at a table, but retail shoppers decide in dressing rooms. Lighting, air flow, mirrors and more make buying a $120 dress and a $1,200 jacket equally comfortable.
Integrated warehouse, kitchen and photo studio areas invite buyers and shoppers into the operation, making clients into club members, much as a chef’s table does at a fine restaurant.